( PORTFOLIO )
DESIGNER & ADVERTISER
TUZLA, BOSNIA — EST. 2018
¶ 06 SELECTED WORKS
↓ SCROLL TO BEGIN

Harun builds advertising people actually remember.

Designer & advertiser based in Tuzla — eight years turning brands into ideas worth talking about. Concept meets craft: campaigns, art direction, and brand voice for clients at home and abroad — for the few briefs worth saying yes to.

SEE THE WORK →
ADVERTISING✦ART DIRECTION✦BRAND CAMPAIGNS✦CONCEPTING✦COPY × VISUAL✦

Selected Work

( WRK ) — 06 PROJECTS / 2023—2026
SNAP TO TRACK
CHERRY TOMATO
550 CAL
P
C
F
Your camera
counts.
PR.01 / 06
OPEN CASE →

Cal AI

[01]
2026 · CAL AI · USA · PERFORMANCE CREATIVE, SUPPORT HEAD OF ADVERTISEMENT
CONCEPT — "Your Camera Counts" — a performance-creative system for an AI calorie-tracking app, built around the snap-to-track mechanic: scanner brackets framing real food, calories resolving in real time, zero logging fatigue.
ROLE — Support Head of Advertisement — concept, ad system, paid-social key visuals.
RESULT — −41% cost-per-install vs. previous creative in test (projected).
VISIT SITE ↗
CLUELYCREATOR PROGRAM
LISTENING…
"What do I say next?"
Suggested reply, in real time — before you even ask.
+3.4M VIEWS
Everyone's
talking.
PR.02 / 06
OPEN CASE →

Cluely

[02]
2026 · CLUELY · USA · INFLUENCER MARKETING, CREATIVE SYSTEM
CONCEPT — "Everyone's Talking" — a creator-led growth push for Cluely's real-time AI. Built the influencer engine: creator sourcing, briefs, and a repeatable content system that made the product feel native to short-form.
ROLE — Influencer marketing support — ran creator outreach, the brief system, and campaign operations end-to-end.
RESULT — 3.4M+ organic creator views across launch wave (projected).
VISIT SITE ↗
OLIVALEST. 1994
Immortelle
FACE SERUM · 30ML
MEDITERRANEAN APOTHECARY
The coast,
bottled.
PR.03 / 06
OPEN CASE →

Olival

[03]
2025 · OLIVAL · ZAGREB, HR · BRAND CAMPAIGN, ART DIRECTION
CONCEPT — "The Coast, Bottled" repositions a 30-year Croatian skincare house as a modern Mediterranean apothecary — pharmacy precision meets coastal warmth, with immortelle as the visual hero.
ROLE — Art direction + campaign system, packaging & key-visual concept.
RESULT — +34% concept engagement in test (projected).
VISIT SITE ↗
EST.
TUZLA
★
Brewed
where
I'm from.
PR.04 / 06
OPEN CASE →

Tuzlansko Pivo

[04]
2024 · TUZLANSKO · TUZLA, BA · CAMPAIGN, ART DIRECTION
CONCEPT — "Brewed Where I'm From" reframes the hometown lager as a love letter to Tuzla's salt-mining grit and the people who carry it. Industrial textures, warm human light.
ROLE — Concept, art direction, OOH poster system, can-label design.
RESULT — +34% unprompted brand recall in-market (projected).
VISIT SITE ↗
WORLD'S STRONGEST · 0% MERCY
Mornings
have met
their match.
DRINK RESPONSIBLY. OR DON'T.
PR.05 / 06
OPEN CASE →

Death Wish Coffee

[05]
2024 · DEATH WISH · USA · CAMPAIGN, COPY + VISUAL
CONCEPT — "Mornings Have Met Their Match" — a dark, irreverent challenger system for the world's strongest coffee. Loud type, zero apology.
ROLE — Headline system, high-contrast poster design, copy.
RESULT — 4.8M campaign reach, +19% DTC traffic (projected).
VISIT SITE ↗
VIOLETA · KEY VISUAL
Everyday,
softer.
PR.06 / 06
OPEN CASE →

Violeta

[06]
2023 · VIOLETA · BOSNIA · BRAND CAMPAIGN, SOCIAL
CONCEPT — "Everyday, Softer" elevates an essentials brand with clean, warm minimalism — premium feeling at an everyday price.
ROLE — Brand campaign system, social key visual, art direction.
RESULT — 2.1× social engagement vs. prior quarter (projected).
VISIT SITE ↗
( ABT ) — WHO

Harun makes brands worth talking about.

Eight years deep in design and advertising, working out of Tuzla, Bosnia — and well beyond it. The focus is advertising: ideas, campaigns, and brand voice that earn a second look. Harun moves between concept and craft, treating the headline and the layout as one decision.

Local roots, international fluency. Sharp where it counts, quiet where it should be.

¶ EXPERIENCE
Advertising & Creative Direction
Independent — campaigns, art direction & brand voice for select clients
2022—NOW
Senior Advertising Creative
Led campaign concepts and art direction across brand and product launches
2020—2022
Advertising & Copy
Concept, copywriting and art direction for regional brand work
2018—2020
⌘ SERVICES
Advertising Campaigns Art Direction Concept & Copy Brand Identity